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Boardfolio.com >> ASP World Tour News >> The Boost Mobile Pro presented by Quiksilver

Above: Luke Egan, winner of the 2002 Boost Mobile Pro held at Lower Trestles Association of Surfing Professionals (ASP) www.aspworldtour.com World Championship Tour (WCT) Press Release Boost Mobile announces Quiksilver as presenting sponsor for the 2003 Boost Mobile Pro of Surf May 23, 2003 (ASP Int'l, Aus) Boost Mobile and Quiksilver, Inc. (NYSE:ZQK) today announced that Quiksilver will be the presenting sponsor for the 2003 and 2004 Boost Mobile Pro events at Trestles, California, the only ASP World Championship Tour event on the US mainland. The 2002 Boost Mobile Pro was a huge success with 5 days of solid surf, record spectator numbers and the famed Lower Trestles reef presenting a perfect canvas for the world's best surfers to display their art of high performance surfing. Boost Mobile team rider Luke Egan (Aus) stormed away with the win in 2002, and will be fired up to retain the title to an event he helped bring to California. With Americans holding the World Championship title for 10 out of the last 11 years, a home soil win will be highly coveted, and none other than 6-time world champ and Quiksilver rider Kelly Slater (FL, USA) will be leading the US charge. "The Boost Mobile Pro last year was part of our ongoing commitment to surfing, which has been in place since we started the brand," said Peter Adderton, CEO of Boost Mobile, LLC. "Our goal is to become known for the biggest and best action sports events in America, and Quiksilver's participation in the Boost Mobile Pro at Trestles is an important part of continuing to deliver on that. They have been a great partner with us on the Roxy phone project in the US, and in Australia with the Quiksilver Airshows previously, and we look forward to working with them to deliver an exciting event in California this year and next." The alliance will see Quiksilver's events, entertainment, marketing, public relations and web teams work closely with Boost Mobile on all aspects of the Boost Mobile Pro for the remainder of Boost Mobile's license with the ASP. "We are honored to work with Boost on this event and more in the future," said Danny Kwock, the president of Quiksilver Entertainment. "It is sure to be an incredible contest," said Mark Fewell, Boost Mobile's Media Director. "Luke Egan had a great win last year, on the way notching up his 5th man on man win against Kelly Slater in the semi final. But Kelly is on fire right now, having won in Tahiti last week and taking out Luke on the way. Trestles' has special significance to both: Luke had a major role in Boost Mobile putting on the event; and Kelly had his first pro win there. Plus there are 46 other surfers capable of taking, and hungry for, the title". The Boost Mobile Pro presented by Quiksilver will be held September 4-13, 2003, with the 5-day competition period selected by forecasting the best swell window. The event will be the seventh leg of the 13 round World Championship Tour, following events in equally pre-eminent wave locations in Australia, Tahiti, Fiji, Japan and South Africa. The World's top 48 surfers will compete for over US$250,000 in prizemoney. About BOOST Mobile Boost Mobile LLC, headquartered in Irvine, Calif, is a lifestyle-based telecommunications company that focuses solely on developing and distributing communications products for the youth market. Boost Mobile's marketing is centered on youth activities such as surfing, skateboarding, snowboarding, motox, music, fashion and entertainment. Boost Mobile's team of over 40 action sports stars includes reigning World Surfing Champions Andy Irons and Layne Beachley. The Boost Mobile brand is also one of the leading youth brands for telecommunications in Australia and New Zealand. For more information on Boost Mobile go to www.boostmobile.com About Quiksilver Quiksilver designs, produces and distributes clothing, accessories and related products for active-minded people and develops brands that represent a casual lifestyle - driven from a boardriding heritage. Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe. Quiksilver's primary focus is apparel for young men and young women under the Quiksilver, Roxy, Raisins, and Radio Fiji labels. Quiksilver also manufactures apparel for boys (Quiksilver Boys and Hawk Clothing), girls (Roxy Girl, Teenie Wahine and Raisins Girls), men (Quiksilveredition and Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, Supernatural Manufacturing and Bent Metal labels. Quiksilver's products are sold throughout the world, primarily in surf shops and specialty stores that provide an outstanding retail experience for their customers. For further information about Quiksilver Inc., you are invited to take a look at our world at http://www.quiksilver.com, http://www.roxy.com and http://www.hawkclothing.com.

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